AZ Caldwell: Logo & Branding for a PR Specialist

I love twitter. Most people who know me, know this. One huge reason is because it connects me with people I otherwise would never cross paths with. When these digital friendships result in business opportunities, though, it's an absolute highlight. One such example of a friendship turned design project can be seen below. My friend Anissa wanted to create a logo and overall brand for herself to be used across digital, print, email and much more. After a brief conversation about her vision (which included details about her love of PR, girl power, classic pinks & reds, lipstick and stilettos), we got started. I even had her give me penmanship samples because I really wanted to capture her signature in the custom logo. The results, as you'll see, are pretty magical– and very, very authentically Anissa.