Blog + Newsletter Digital Promotion
RealMatch, a recruitment advertising technology start-up in NYC, wanted to run a promotional ad campaign on their corporate blog site to increase subscriptions to their newsletter. The campaign needed to stay within the RealMatch brand while still standing out (as the campaign lived within the already branded blog site). I featured bright colors, clean imagery, minimal text, and a CTA that really popped to drive clicks. The campaign is on-going, but has increased newsletter subscriptions exponentially and has a very high click-through rate. The campaign featured a variety of classic sized digital ads and ran a version with and without a CTA for A/B testing purposes.